Getting Started Overview
HeadshotMarketing is a comprehensive end-to-end marketing and sales platform — the unified command center that brings multi-channel campaigns, CRM, automation, content, social, ads, and AI-driven attribution into one workspace on a single customer database.
How HeadshotMarketing is structured
Everything builds on one idea: one platform, one customer database, one analytics engine. Campaigns, automation, the CRM, content, and attribution all read and write the same source of truth in your workspace — so the customer journey is visible end to end instead of scattered across disconnected tools.
📣 Coordinate every channel
Design multi-channel campaigns — email, social, paid ads, and events — from one designer, reaching one audience with synchronized messaging.
👥 One customer record
A unified CRM gives every contact a 360-degree view — behavioral history, lead score, and pipeline stage — shared by marketing and sales alike.
📈 Automate & attribute
Hand contacts to visual automation workflows, then measure results multi-touch against one attribution model — and let AI recommend the next move.
Access the platform
Web app
The primary interface is the web app at https://app.headshotmarketing.com.
Environment selection
All HeadshotMarketing ecosystem tools target production by default. To switch environments, set the BURDENOFF_ENV environment variable:
BURDENOFF_ENV | Workspace gateway | Global gateway | Web app |
|---|---|---|---|
prod (default) | https://graphqlworkspaces.burdenoff.com/workspaces/graphql | https://graphql.burdenoff.com/global/graphql | https://app.headshotmarketing.com |
alpha | https://alphagraphqlworkspaces.burdenoff.com/workspaces/graphql | https://alphagraphql.burdenoff.com/global/graphql | https://alphaapp.headshotmarketing.com |
local | http://127.0.0.1:4003/workspaces/graphql | http://127.0.0.1:4000/global/graphql | http://app.headshotmarketing.local.burdenoff.com |
# Example: run the CLI against alpha
BURDENOFF_ENV=alpha headshotmarketing auth login
# Example: launch the VS Code extension against local
BURDENOFF_ENV=local code
See Environment Selection for full details.
A typical rollout
How quickly you roll out depends on whether you are an SMB, a mid-market team, or an agency. Because everything builds on one connected data model, most rollouts follow the same shape:
- Create a workspace — set up your team or agency workspace and invite the people who need access.
- Bring in your contacts — import your customer database so campaigns, automation, and attribution share one record.
- Launch a campaign — design a multi-channel campaign against a dynamic audience and coordinate every channel from one place.
- Automate the journey — build behavioral workflows that nurture each contact across email, SMS, social, and web.
- Measure & optimize — read real-time dashboards, trust multi-touch attribution on first-party data, and let AI guide budget and timing.
Next steps
🧩 Key Features
See everything HeadshotMarketing brings to campaigns, CRM, automation, content, and attribution, grouped by workflow.
Explore the features →🗺️ Roadmap & coming soon
Where HeadshotMarketing is today and what documentation is on the way.
See the roadmap →